“I wanted a web site that was modern, yet simple & functional. It was also very important that it be aesthetically pleasing, and Joe absolutely exceeded my expectations with all of the above. I have gotten countless compliments on my website’s functionality & design.”
– Brendan Boyle, owner
Folk Arts Rare Records is a San Diego music institution and one of the oldest record stores in California. I worked closely with owner Brendan Boyle to develop an aesthetic for his branding that reflected the timeless aesthetic of classic album covers, and from there designed and developed a website that he would be able to manage and update. I wanted to capitalize on the great-looking visual assets that he regularly posts to Instagram, and we came up with a way to integrate his photo feed in a prominent place on his home page, which also allows him to keep customers apprised of new arrivals.